1 Reflect on your passions and interests. 2 Identify the problems and needs of your customers. 3 Research the competition. 4 Define your niche and its profitability. 5 Test your product or service.
A business niche is a market segment where certain products and services are in demand . Niche markets can cater to geographic locations, cultures, occasions, or activities. These days, services are increasingly specialized.
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